Starting a business can seem like a daunting task, and so the easiest part can often seem to be making the logo and putting it all together with colors and fonts.
Choosing fonts for brands might seem easy. But when you take into consideration the amount of time, effort, and company fonts businesses go through to find the right one, you realize how difficult it actually is.
Here are five tips to follow so you can find the best fonts for your brands and have new customers start recognizing your brand theme today.
1) What’s Your Brand Personality?
Before doing anything else, you need to answer this question. What is your brand personality? Is it fun and energetic or is it refined and sophisticated?
Knowing the answer to this will help steer the direction of the way your logo will go. Your brand’s colors will also be linked to the brand personality. If it is refined, you might not want a neon yellow as a color choice.
2) Understand Font Basics
Once the identity crisis has been averted, the next thing you need to be aware of is the basic fonts. different fonts appeal to the eye differently. This is the reason why there is font psychology.
- The Serif Fonts- Serif, Sans-serif, and Slab serif
- Script Fonts
- Handwritten Fonts, and
- Decorative Fonts
Choosing the best one for you is paramount to building your brand’s identity. You choose a primary font and a secondary font. That way you can diversify the look when want, as it gives you options.
3) Make Sure Your Fonts are Adaptive & Flexible
Primary and secondary fonts aside, when setting a brand tone you want to make sure it can be universally used and accepted. Most major companies go through a rebranding every so often, but it is the timeless brands that never change how they look.
You want to make sure you have multiple fonts for your displays. Not only that, but you want to make sure it fits multiple uses for whatever you’re using them for, whether it be a business form or an album cover generator.
4) Connect with Your Target Market
The most important thing in business is knowing and understanding your customers. One way to do that is to keep in mind how your customers interact with the way you identify your brand and how much they accept your brand logos.
Major companies are recognized because customers can easily identify them. This is what you want from a potential customer.
Choosing Fonts For Brands
Choosing fonts for brands can seem difficult at times with so much to consider. However, if you follow these four tips, your quest for the perfect fonts and designs for your brand will come to be far easier.
Don’t let your company and brand fall apart because there is no viable brand identity. Find the fonts that will help you stand out from the rest today, and watch your company grow exponentially.
For other informative articles on how to build a better business, be sure to browse the rest of our blog.