Did you know that more than 90% of small businesses in the United States struggle with marketing, particularly on social media?
Marketing has become a challenge for many companies as competitors increase and technology takes over.
If you want to run a successful business, you need to strengthen your relationship with your community.
Continue reading to discover some of the best strategies for increasing local sales and brand awareness!
- Utilize Social Media
One of the best ways to encourage local sales is to use social media.
Social media posts can help you connect with your community. Profiles are a great place to provide company info and marketing materials that will encourage people to check your site or store.
Even if you live in a small community, social media can help increase local sales by building brand loyalty.
- Invest in Print Ads
Some people still prefer reading a newspaper instead of searching for local headlines online.
Investing in print ads in newspapers, catalogs, and magazines can help you reach a larger audience. A wonderful advantage of print marketing is that the prices have decreased and you can typically find a good deal.
Adding color and images to your ads can help improve your odds of making a sale.
- Email Marketing
If you have a generally consistent following, email marketing can help with sales.
Once you build up your customer database, you can send emails about new products or services. Emails are a great place to share information about upcoming sales and product information. To make your emails effective, include links that will take customers directly to your site or social media page.
- Focus on Search Engines
Search engine optimization (SEO) is becoming a popular tool for marketing businesses.
Adding onpage optimization for SEO can increase traffic to your site. As more people visit your website, it improves your odds of making a sale and getting loyal customers. Utilizing specific keywords that people search for will bring your site to the top of their pages.
Marketing tactics involving SEO strategies can help you save money since your efforts will be more effective. Instead of trying to reach a broad audience, you will market to the customers that want your business.
- Participate in Local Events
If you live in a small town that hosts farmers’ markets and fairs, you should be attending them.
This is particularly important for people that are selling their crafts or other types of merchandise. Attending these events will help you learn more about your customers and what they are drawn to when it comes to making purchases.
Pay attention to trends in your community to determine your next steps with marketing. The products and services that you market should be relevant to your customer’s needs.
Are Your Local Sales Suffering?
If you aren’t satisfied with local sales, you should first start focusing on your local community.
Most businesses overlook the need to strengthen this relationship. By posting on social media and using SEO marketing, you can add more traffic through your doors and website. Don’t be afraid to share upcoming news and info through emails, especially if people are already on a loyalty list.
Make sure you read our blog for more information on marketing ideas and how to run a business!