You would require an effective video editing software that can help create professional videos to present your brand on platforms such as Instagram, Facebook, and YouTube. Professionally- made product-based videos are more engaging than static images and reduce the friction associated with the buying process.
Some studies indicate that product videos increase conversion rates by 144%.
If you are looking for professional video editing software that is free, easy-to-use, and compatible with Windows, there are many in the market. For your convenience, here is a list of the best video editing software for 2020.
Most Effective Video Editing Software
This one is free video editing software meant for folks who want to create stylish yet professional-looking videos. It is a non-linear video editor that supports multi-track videos; thereby, the footage’s quality does not reduce during processing. The editor even comes with high-end features such as the ability to import and render footage in the background and the ability to preview video effects in real-time.
The only known downside associated with Lightworks is the reasonably complex interface that requires time to get used to. The software also has a paid version called the Lightworks Pro, which enables the export of videos in different formats, allows creating 3D videos and direct upload to YouTube.
This one is a cloud-based video editing platform that allows you to create videos in a matter of a few clicks. It comes with an easy drag-and-drop interface making it easy for beginners to get started with video editing. Just because we said beginners do not mean it only serves the average user, it does pack a punch with advanced features used by video professionals.
In order to make the process of video editing easier, InVideo comes with thousands of video templates that can be used for creating engaging videos. With the use of ready-made templates making videos becomes a breeze, it comes with the option to edit templates. You can change colors, text, audio, video, and even animations. One of the key advantages of being a cloud-based tool is that all changes to a video get automatically saved, and you are allowed to download videos when you are done with editing. On the whole, it is considered one of the emerging brands in the video editing space; you can check it out on InVideo.
- HitFilm Express:
This, again, is free software that enables anyone to create professional-looking videos. This software allows the user to easily export projects in different formats, adjust color balance and trim clips. Besides this, the software permits the user to set green chroma keys, create exquisite footage with 3D compositional tools, and create custom video masks.
The software interface can be a little confusing for a beginner, but it is much easier for someone familiar with advanced video editors. The two known drawbacks with this software are that the installation process is a bit complex. It requires substantial computing power, which makes a powerful processor a prerequisite-requisite for running the software.
- VSDC Video Editor
This free video editing software reddit is available in free and paid version, with limited features in the free version. That said, the free version still includes a masking tool and chroma key functionality for green screen effects. Other prominent features on the software include easy–to–use image filters, social media links for sharing, color correction tools, HEVC/ H.265 (compression standard) for highest video quality in minimum file size, and a full set of transitional effects.
This software can be especially beneficial for making outros with an outro maker for your videos, giving that extra boost to your videos, engaging the viewer to watch more videos from your channel.
This video editing tool started as software exclusively meant for Linux but evolved to become compatible with Windows. This journey has made the interface rather odd-looking, but it is the best free video editor around. Some aspects of the software are intuitive, like the drag and drop interface for importing videos to start a new project. Other benefits include the availability of a large section of audio and video filters.
The reason that makes this software less popular is the steep learning curve where you need to configure the display by adding the required modules as per requirement. That said, once you get the hang of the software, you will also join the community of users with a fierce loyalty for the video editor.
- Movie Maker Online
This is a video editor that runs in your internet browser for editing a video – you would be required to upload the video. It comes with a vertical project timeline and allows users to crop clips and add filters or transitional effects. The most visible advantage with browser-based tools is that you can access it from any desktop device without worrying about content storage.
Moreover, you would not be limited by your desktop device’s specifications as the computing power is cloud-based, making the editing process a little easier and less worrisome. Another convenience associated with Movie Maker Online is the availability of an extensive archive of royalty-free images inserted into the project timeline with a single click to enhance the video viewing experience.
- DaVinci Resolve 16
This happens to the editing tool of choice for many professional editors for films, TV shows, and commercials. It combines audio post-production, 8K editing, color correction, and visual effects into a single tool. This software allows video editing, both online and offline. Its high- performance playback engine is relatively quick for editing and trimming processor-intensive formats like H.264 and RAW.
Other features include intelligent audio editing, built-in tools for retiming, stabilization and dynamic zoom, and the dual timeline for quick navigation. The range of tools available on DaVinci Resolve may be overwhelming for beginners, but its free version is just right for the average user mainly focused on social media.
VideoPad is ideal for someone who is just getting started with video editing as it comes with an uncomplicated and user-friendly interface. Although it is easy for beginners, it comes loaded with certain professional features like multiple displays and unlimited audio track overlays for added control over sound mixing.
Other engaging features on the software include a built-in double screen for easy editing, customizable transitions, and easy creation of files compatible with Facebook and YouTube with direct sharing. The only downside with the software is that many of the advanced features in popular video editors are seen missing.
You should choose an editor that suits your preferences and has every tool you would require. Do not get swayed by popular opinion and stick with software that works best for you within your ability and technical knowledge. Hence the choice must be based on your immediate needs, emphasizing developing your video editing abilities for your long-term needs. Overall, a good video editor like this one here will enhance your videos’ appeal by captivating and engaging the viewing audience.